Insights from Predictably Irrational




Insights from Predictably Irrational

With this book-based course, learn from the best-seller Predictably Irrational by Dan Ariely in bite-sized video lessons.

Professor of psychology and behavioral economics Dan Ariely set out to probe why humans are irrational in their choices and was surprised at how he too behaved similarly. The outcome is Predictably Irrational, a book that looks at the experiments conducted at MIT and Duke University to understand the background behind our decision-making and rational choice-making, and discover why we don’t actually work in fundamentally rational ways. Learn about why our decisions while appearing random, are actually systematic and predictable. Stay tuned for Insights on team motivation, susceptibility, pricing, and more.


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Learn about the hidden factors that shape our decisions and how to approach evidence-based decision-making

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What you will learn
  • Why human decision-making is flawed and what are its consequences
  • How can we understand our decision-making flaws and how to rectify them
  • How we can make better use of our time and energy and make more rational choices

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Level: Beginner Level

Duration: 31 mins

Instructor: Emeritus Insights


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