Black Friday-Cyber Monday Email Strategy that converts

Black Friday-Cyber Monday Email Strategy that converts

The competition to secure sales in Q4 is getting increasingly competitive. With so many emails flooding customer inboxes, it's essential to strategize so your emails don't disappear into the avalanche of notifications. 

The last thing you need is terrible click rates and unhappy customers.

So what's the solution? 

Answer: A well-rounded personalized strategy. This game has no one-size-fits-all because there are so many different business models to consider, and this course will help you craft your own. Ready to boost your sales this holiday season?

Upon completing this course (which will take only 2 hours) you will create a holiday email strategy that works best for your shop and your audience. You will receive resources to customize and implement 3 months' worth of email strategy - campaign ideas, flows, opt-ins, segmentation, and deliverability - all covered in this course.

Who is this course for?

You are a small-medium sized ecomm brand that works with Klaviyo and is looking to create more than a Black Friday- Cyber Monday sale. You want to maximize your conversions - without hurting margins, and win customer loyalty - not one-time buyers.

In this course you will learn:

• Where to strategize your campaigns

• What content to include in Q4 campaigns

• What mistakes should you avoid

• What are email best practices

• What is  deliverability and sender's reputation

• How to improve deliverability using engagement segments

• How to avoid emails going to spam

• How to use Smart Send for the busiest time of the year

• How to measure your email marketing performance

• How to segment your audience - basic and advanced strategies

• What is email gamification

• How to adjust flows to meet the needs of the season

• What new flows you can create

What do I offer in our course?

• All you need to know about segmentation, deliverability, and Black Friday-Cyber Monday emails in 2 hours

• A Black Friday-Cyber Monday Strategy Checklist

• Examples of segmented holiday email strategies (October-December)

• A free copy of my book “How to create a Black Friday-Cyber Monday Email Strategy" that will be a great help for you when creating your own strategy.

• Email design checklist

• Example of Q4 campaigns calendar from Klaviyo

• Useful articles from Klaviyo that will help you implement your unique strategy

  
  

The biggest time of the year is just around the corner. By planning today, you’ll avoid spending your energy making last-minute tweaks while other valuable sales opportunities slip by.

Enroll now to create a custom Q4 email strategy that converts.

For small to medium-sized DTC eComm shops using Klaviyo

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What you will learn

• Be competitive with your Black Friday-Cyber Monday Email Strategy
• Target various segments with your holiday email communication
• Avoid the common mistakes that ecomm stores do

Rating: 0

Level: All Levels

Duration: 2 hours

Instructor: Olena Severyn