Insights from Pre-Suasion

Insights from Pre-Suasion

With this book-based course, learn from best-seller Pre-Suasion by Robert Cialdini in bite-sized video lessons.

In Pre-Suasion, author Dr. Robert Cialdini outlines his research on the psychology of influence focusing on the persuasive impact environmental, verbal, and emotional stimulus can have on people's decision making. Discover the process that Cialdini describes, where when you want to “change minds”, you need to first change “states of mind”. You’ll be able to learn how to become a master persuader, as a result of this video series. Going beyond theory, this series with Brian Ahearn, a principal at thoughtLEADERS LLC, offers concrete, real-world examples that can you create ethically pre-suasive approaches to influence your prospects.

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Learn about the principles of influence to ensure successful persuasive discussions

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What you will learn

• Describe what pre-suasion means and how it's different from persuasion
• Identify the different components, especially privilege moments and attention span in persuasive interactions
• Outline the six principles of influence of human behavior that trigger actions from audience

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Level: Beginner Level

Duration: 33 mins

Instructor: Emeritus Insights