Digital Marketing Toolkit

Digital Marketing Toolkit

Digital Marketing also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Why online tools are important?

With the effective use of online productivity tools such as keyword research, marketing, management, and automation the quality of work, customer satisfaction, long-term sustainable results, and employees' happiness can be enriched to a very great extent.

Topics in this course

Research

SEO

Social Media Optimization

Email Marketing

Graphic Design

Customer Relationship Management

AI Content writer

Chatbots

Youtube

Social Media Marketing

Keyword research can tell you what people are searching for, rather than what you think they are searching for. Search engines can only rank your website if they know what your business is. Targeting keywords on different pages of your website means Google can then rank you for those keywords.

Search Engine Optimization is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.

Social media tools are necessary for your brand to excel in its marketing goals. Whether you’re editing photos or scheduling posts across multiple networks, these tools exist to make your job easier.

Email marketing is one of the most cost-effective marketing strategies for small businesses. A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally a drag-and-drop editor).

Graphic design software is used to create, edit, and view graphic art. There are many types of graphic design software available, each with different tools and functions. Depending on the software, users can create illustrations, develop multimedia, stylize or edit images, and format layouts.

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

An AI Content Generator is a tool that uses artificial intelligence to create high-quality, unique content based on keywords or phrases entered by a user. With minimum human intervention, you can use it to create new blog posts, product descriptions, landing pages, etc.

Chatbots are software applications that use artificial intelligence & natural language processing to understand what a human wants, and guides them to their desired outcome with as little work for the end user as possible.

If you’re passionate about growing on YouTube, these challenges loom in the back of your mind. Fortunately, the solution is clear. It’s time to enlist the help of technology, which means finding the best digital tools for YouTube creators

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.

A Guide to 100 tools which will help you in making your business successful

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What you will learn

• Basic concepts of digital marketing.
• How online tools work.
• Why marketing tools are important?

Rating: 0

Level: Intermediate Level

Duration: 2 hours

Instructor: Gurpreet Singh