"Hands-On" PLS Path Modeling with SmartPLS 2.0

"Hands-On" PLS Path Modeling with SmartPLS 2.0

‘Hands-On’ PLS Path Modeling with SmartPLS is an 8-session course that provides extensive, detailed knowledge about how to use SmartPLS 2.0 software and how to interpret the extensive outputted information. Participants learn the mechanics of performing a variety of tasks associated with PLS path modeling "from the ground up" and are provided with comprehensive examples of how to model, interpret, and report various PLS path modeling scenarios estimated using SmartPLS 2.0 software. These path modeling scenarios include formative, reflective, second-order, mediating, moderating, group differences, second order and heterogeneous examples. 

This course provides detailed instruction on the use of the currently available (and free) SmartPLS 2.0 software to perform PLS path modeling. The course provides detailed explanations of the computational processes of the PLS algorithm, bootstrapping, and blindfolding. "Hands-On" demonstrates live, on-screen demonstrations of the various features and functions of SmartPLS 2.0 software. It is intended for graduate students, faculty and other researchers who seek explicit and comprehensive explanations and demonstrations of the use of all of the features, functions, and output reports in SmartPLS 2.0 software. ‘Take-home’ exercises are provided at the end of many sessions to reinforce the highlighted material. Solutions to these exercises are typically reviewed at the beginning of the subsequent session.

SmartPLS 2.0 outputs prolific information and data in the four algorithms’ "default reports". The course address the questions: What does all of the information and data in these four default reports ‘mean’? How is the default reports’ data interpreted? What are the formative-reflective construct distinctions in the outputted data? Which information does one need to report in submitted manuscripts and papers? How can the non-reported data be ‘reused’ in subsequent analyses? What can one determine about: direct, indirect, and total effects? Group differences? Second-order constructs? Path coefficients, weights and loadings? Latent variable ‘scores’ or values? Predictive levels of variance explained in the endogenous latent variables?

Everything is provided with this course . . . all slides, PLS models, software, exercises and solutions . . . anything you see in any of the course videos is included. If you use and/or practice PLS path modeling, and especially if you use SmartPLS 2.0 path modeling software, you will likely find this course to be useful to your purposes.

Learn how to use the many features and reports inherent in SmartPLS 2.0 from a strictly "hands-on" point of view.

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What you will learn

• Use all of the various features and reports associated with the four primary estimating algorithms built into SmartPLS 2.0 software.
• Understand how to specify, model, estimate and interpret PLS path model parameters for direct, indirect, total, group difference, mediating and moderating, and second-order effects.
• At the end of my course, students will be proficient in the use and interpretation of path modeling results estimated using SmartPLS 2.0 software.

Rating: 4.35

Level: All Levels

Duration: 11 hours

Instructor: Geoffrey Hubona, Ph.D.