Startup PR:How To Build Lasting Relationships w/ Journalists

Startup PR:How To Build Lasting Relationships w/ Journalists

In this course you'll learn how to reach out and build lasting relationships with reporters, journalists, bloggers, press, and influencers. We'll go over how to do research and find most relevant reporters to your interests, how to craft your emails when reaching out, how to determine which content to put into the cold email you're sending them, how to guess reporter's emails and how to track whether they have read your email, how many times and on which devices. We will get into how to build a genuine relationship from the first email response all the way to the point where they ask you what you do for work.

This is a preliminary course for all customers/startups starting to use: https://justreachout.io for building relationships with journalists.

Learn how to reach out and build genuine relationships with reporters, journalists, and press.

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What you will learn

• be able to reach out and build a relationship with journalists
• be able to identify a topic that would interest a perspective reporter you'd like to reach out to
• be able to guess a journalist's email and contact information

Rating: 3.95

Level: All Levels

Duration: 36 mins

Instructor: Dmitry Dragilev