Storyselling - Content marketing that results in sales

Storyselling - Content marketing that results in sales

The purpose of this course is to share clear and specific ways to make your content more effective when it comes to impacting the bottom line... sales revenue. 

Take this course because you're tired of talking theory, and want to improve at what you do.  Or, because you want to add more to you next conversation on marketing than sound bites. 

Expect to learn more and quickly because course is split into 5 lessons averaging 5 minutes each.  Each lesson contains a minimum of 3 things you can do now to make your content stronger. These aren't tips, they're no-foolin' actions you can take.  We've thrown in an intro that shares some of these and a bonus lesson too! 

The course is produced by The Narrative, so it's fun, heavy on the visuals, and shares most of its lessons via stories. It's designed to inspire, but more importantly to leave you with specific things you can start doing (as early as today) to make your content work harder for you.

The people who will benefit most from our lessons include:

- anyone with content in their title, responsibility, or general interests

- marketers at companies large and small

- sales groups, pr teams, and communication types with an interest in content marketing

- students of content both new and old

- anyone who wants the money they spend on content, to come back to them via the sale of their product/service/solution/etc,

How to put your content marketing to work

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What you will learn

• Write a story that sells
• Learn how to turn clients & prospect into heroes
• Get customers to promote and advocate on your behalf

Rating: 4.05

Level: All Levels

Duration: 33 mins

Instructor: Elisa Cool