Create Brand Messages: Differentiate and Sell More

Create Brand Messages: Differentiate and Sell More

EVERYTHING YOU NEED TO CREATE A KILLER ELEVATOR PITCH, KEY MESSAGES AND CUSTOMER VALUE PROPS

In under 90 minutes you'll know how to craft highly differentiating messages that will boost your sales conversion 20%+!!

A good branding story can make or break your sales success. Buyers want to know "why" they should choose you over the competition, and this all comes down to differentiation. You must communicate to would-be buyers today through succinct, clear, differentiating brand messages through your website, collateral, presentations, phone scripts, etc. This course helps you assess your competition, discover your key differentiators, and walks you through the development of your own branding positioning statement, key messages and customer value propositions. By the end, you'll have a truly differentiated brand and a very unique selling proposition (USP)! No other course provides the step-by-step instructions and insight which this course does.

Learn to create a killer elevator pitch and key messages in 90 min; you'll increase sales by 20%, and you'll stand out!

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What you will learn

• The secret to developing a killer elevator pitch
• How to uncover your top 10 key differentiators
• How to develop killer key messages for your website, collateral, sales scripts...

Rating: 4.3125

Level: All Levels

Duration: 1.5 hours

Instructor: Kevin Levi